5 Principles to connect with a Premium Audience

Building a premium brand is a complicated process. But, to do it, you’ve got to find a way to keep it simple.

No matter your niche, there are some basic practices and mindsets you need to live by if you want to build a brand that shines.

So, I’ve put together a list of 10 Commandments the Best Brands Live By to help you stay focused on the fundamentals that bring brands success across industries.

Follow these precepts, and your brand can succeed beyond your wildest dreams.

Be a Visionary

If you want to attract the best customers, you’ve got to aim to offer something beyond what any competitor is doing.

Trying to be the best at what everyone else is doing often won’t cut it. You’ve got to create something totally new that will make your brand stand out as something truly unique.

When everyone else aims for the moon, you aim for the stars. Be a visionary!

Be The Expert

You’ve got to offer your customers and clients insights and knowledge that no one else can.

You’ve got to have complete confidence that the advice you give is sound, and that the products and services you offer are exactly what your audience needs.

If you have complete confidence in your own expertise, your clients will too. Put simply - know your stuff!

Stay Committed - No Matter What

The path to success is almost always bumpy at times.

You’ll have your rough days. Every business does. The ones that succeed are the ones that stay committed.

Stay focused on your goals and stay true to your vision no matter what. Sometimes change is necessary, but staying true to your ultimate vision for your brand and your business needs to be non-negotiable.

Don’t give up!

Always Look For Opportunities

Successful businesses and brands are ones that stay nimble.

New opportunities are always arising. Keep your eye out for them and be prepared to take advantage when they come along.

Also, develop the foresight to see challenges that arise as opportunities of their own.

Problems are opportunities to make your business better.

Let Your Talent Shine

You are your business’s most valuable asset.

Let your talent and vision be at the heart of everything you do.

Make yourself visible and focus on building the personal relationships you need to bring your brand and business to the next level.

You are the talent in your business. Make sure it shines through.

Be Your Client’s Best "How"

You will succeed when your clients succeed.

They hire you or buy your products to help themselves or their business grow.

Be their route to their next level - their "how".

Remember, your ultimate purpose is to help your audience grow. Do that, and you’ll never hurt for new opportunities.

Be A Trendsetter

Don’t follow the pack. Lead it.

Be a pioneer in your industry and you’ll never have to worry about falling behind the curve.

Find a way to stand out so you don’t have to worry about the competition.

Set a standard that nobody else can match, keep innovating, and never stop doing things your own way.

How? Just be yourself. Try to follow someone else’s lead and you’ll become expendable.

Build The Best Team

Don’t think you can do everything yourself.

Build an exceptional team that shares your vision, and give them the trust they need to take their own great ideas and run with them.

Building an exceptional team starts with being exceptional yourself.

It all starts at the top. Be a visionary, and talented people will want to follow.

Create Exceptional Experiences

The best brands don’t just create premium products, they create premium experiences.

Think of the prestige that comes with owning the newest iPhone or Mercedes Benz.

Create an atmosphere that your clients and customers will want to be a part of.

Make people feel special for associating with your brand, and your audience will start flocking to you.

Stick To Your Values

Never lose sight of what brought you into business in the first place. And never sacrifice your integrity.

Remember who you are and what you really want.

With solid values as a foundation, you’ll always know where you want your business and your brand to go.

Lose sight of those values, and you’ll flounder and sink.

Stay honest to yourself and remember to frequently remind yourself what it’s all about.

Stay true to your purpose. Everything else revolves around that.


Talk to you again soon.


Neferteri Plessy
CEO, Elevated Strategist