5 Principles to connect with a Premium Audience

Success in business is about more than merely putting your products and services on the market and hoping prosperity will follow.

You need to form a real, meaningful connection with your potential customers, clients and brand partners to build the kind of powerful relationships that will engender loyalty to your brand, keep customers coming back, and lead to a steady stream of new opportunities.

Today I want to share 5 Principles to Connect With a Premium Audience to help you build the kind of critical relationships with the people and organizations you need to take your brand and your business to the next level and keep it there.

1. Help Your Audience Dream Beyond Their Wildest Imagination

Help your audience to dream big!

Sometimes it’s hard for us to see all that we’re capable of.

Show your customers, clients and partners that they can accomplish more than they thought possible and they will reward you for it.

A business that goes above and beyond to help its audience grow and meet their full potential will be one that customers keep coming back to, and one that new customers and partners will be eager to do business with.

2. Create a Safe Space to Allow Your Audience to Be Themselves

People are going to be more excited about working with you if they’re comfortable and able to fully express their goals, concerns, and business needs.

This seems obvious, but all too often I find business consultants try too hard to impose a certain way of doing things on their clients and don’t give them space to just be themselves!

Just like everybody is different, every business and business owner is different.

This is a strength!

Help your customers, clients and brand partners be themselves and they will thrive.

3. Don’t Be Regular. Be Bold.

There’s a lot of competition out there. Being like everyone else won’t work.

It’s tough to take risks in business as in life. But resting on your laurels won’t get you to where you want to be.

You need to give your audience something they can’t get anywhere else. And to do that, you need to be bold.

It might take some hard work and lots of trial and error, but in the end, it will be worth it.

Most business owners and executives I’ve met have a sense of what they need to do. Don’t be afraid to take the plunge and do it. The longer you wait, the longer it will be before you create something truly innovative that your audience will crave.

4. Don’t Try to Create a Space for Everyone

You are not the McDonalds of your industry.

For small businesses, success is almost always about finding your niche and catering to it well.

If you try to satisfy everyone, you’ll end up satisfying no one.

Focus on the customers and clients that you can really help - those that can really benefit from your knowledge and expertise.

Go above and beyond for the small segment of the population you can really help, and your business's reputation will grow.

5. Give More Than You Take. Be a Person of Value.

In the end, attracting a premium audience comes down to your ability to offer real value.

Your customers, clients and brand partners need to see their bottom lines grow as a result of their relationship with you and your brand.

The focus of these relationships needs to be about meeting needs and providing something your audience never need question is worth the cost.

It’s not about making a quick buck.

You succeed when your audience succeeds.

With this ethos your business will maintain a firm foundation and always find room to grow.


Talk to you again soon.



Neferteri Plessy
CEO, Elevated Strategist